Tips for choosing domain name from experts

Use a Thesaurus for Domain Name Ideas

Okay, so no matter what I say about picking a domain name that's brandable, simple, has a good ring to it, is easy to memorize, and so on and so forth, the fact of the matter is that coming up with a truly good name is hard. Sometimes, you'll easily go through tens of different terms before you settle on that perfect one, while other times nothing will seem good enough. In that case, Thesaurus.com can be the secret weapon in your arsenal. The site will help you find synonyms and also provide quick definitions to help you not to make a silly mistake by building your domain name around a word with a meaning you've misunderstood. Note: As I mentioned above, it's not advisable to just go with a standard, dictionary word as your domain name, even if it comes from a thesaurus. Always add some modifiers to it, or turn it into something original by changing a few letters here and there. - Karol K - Winning WP


Avoid hyphens

Never create a domain name with hyphens. Hyphens can be a sign of spam domains, which you do not want to be associated with. You don't want to give the wrong impression to potential visitors. Hyphenated domains are also prone to typos. If you choose a domain name with hyphens because the domain you want is already taken, your users will end up at your competitor's site if they forget to type in the hyphens. - wpbeginner


Make it pronounceable

This tip is closely related to our first bit of advice. Even though users aren't likely to be saying your domain name out loud, pronounceability is still important. This is because of something called processing fluency: the ease with which our brains can process information. Names that don't require a person to think too hard are usually the easiest to remember, and also more likely to inspire positive associations. 'If you have to spell it over the phone, you've lost.' says Jason Calacanis, the serial entrepreneur and angel investor behind tech giants like Uber, the Launch Festival, and This Week in Startups. When people routinely misspell your domain name because it's too hard to figure out, all of that potential traffic is lost. Most people will give up searching for your brand's site quickly; they don't have the time or desire to try multiple Google searches of possible spellings. The lesson here is simple: make it easy for your customers to find you! - Denis Pinsky - Forbes


Choose a Domain Name You Can Actually Legally Own

Infringing on a trademark can mean a really bad day. And, while I realize hardly anyone registers a domain name with the intent to infringe on anything, those things do happen every once in a while. Therefore, as a rule of thumb, whenever you have a nice domain name idea and you're just about to register it, simply google the name and look through all of the first and second-page results. What you're looking for are businesses that already use this name and (seemingly) operate in a similar market or niche. If you find anything, you likely need to pick another domain name. - Karol K - Winning WP


Make it easy to type

If your URL is hard to type, people won't. Difficult words to spell and long URL strings can be extremely frustrating to your end users. Sure, you may be able to add a nice keyword with a long URL, but if the user experience is negatively impacted, you'll ultimately suffer. - Ryan Shelley - Search Engine Land


Avoid trademark problems

Once you've decided on your top choices for your site name, make sure you are not violating anyone's trademarks. To check within US, visit uspto.gov/trademarks and do the search before you register the name. It is always good to check now because this could kill a great website and business down the road. Also, if you are going to include some big name product, such as Twitter or Facebook, review their terms and conditions. Most will not allow you to use their name in any part of your domain. - Ogi Djuraskovic - FirstSiteGuide team


Think Long-Term

Are you ready to marry your domain? You should be, because it will be one of the biggest elements that defines your business and brand for years. Plus, if you decide to change the domain in the future, it will cost you money, branding, and SEO rankings. In short, it's a huge pain. So, when you choose your domain, think long-term. For example, if your company helps businesses optimize their websites for SEO, you could choose a domain name like, 'OptimizedSEO.com' But if you think there's a chance you might expand to more general digital marketing services in the future, like email marketing, PPC, etc. then it might be wise to reconsider your domain name. You don't want to pin yourself down to a certain niche if you think you might expand out of that niche. So, keep your long-term vision in mind when picking your domain name. - ROBERT MENING - WebsiteSetup


Build your brand

If you can't find a good domain that meets the previous rule, use branding to distinguish yourself. Using a unique moniker is a great way to build additional value. Take note that, because of this need for brand-building, you'll likely be slower to gain traction than if you used a more simple and straightforward domain. But, if done correctly, the effort can pay off in the long run. - Ryan Shelley - Search Engine Land


Lock the Domain So It CanÍt Be Stolen

Even though it may seem odd at first, domain hijacking actually happens more often than you'd imagine. Not going into the boring technical details, your domain can be stolen via several means. Most commonly, this involves either hacking your password or convincing you to give out your password via a phishing attack, plus some other fun things. Basically, if someone gains access to your registrar's user account, they can do whatever they wish with your domains. Some domain registrars offer a feature in which they keep your domain in Registrar-lock status, which prevents unauthorized attempts at domain transfers. In this state, your registration information and DNS configuration cannot be changed until you unlock your domain name. Luckily, enabling this option is often very easy and only requires you to select a specific box in your registrar's user panel. - Karol K - Winning WP


Research it

Make sure the name you've selected isn't trademarked, copyrighted or being used by another company. It could result in a huge legal mess that could cost you a fortune, as well as your domain! Don't forget to research the value of your possible domain. As the largest reseller of aftermarket domain names, GoDaddy has access to extensive data that we use to analyze millions of historical domain sales. Try out GoDaddy Domain Appraisals to determine the value of your domain, so your can name your business with purpose. - Andrea Rowland - GoDaddy


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