Tips for choosing domain name from experts

Make it expandable

You never know how your business might expand, so avoid names that box you in. For example, FlyFishingLures.com is nice, but what if you want to sell fishing poles down the line too? I also recommend avoiding life-stage-specific names like AllAboutMyWildAndCrazyToddlers.com. (It's good now, but they're toddler years will be over so fast!) - Amy Lynn Andrews


Make it brandable

Your domain name will be your brand. Some names speak for themselves. When you hear the name, you know what the website is about. Take a look at Top 100 blogs by DailyTekk, and you'll see that most popular websites have brandable names. - Ogi Djuraskovic - FirstSiteGuide team


Make it memorable

Word-of-mouth marketing is still the best of all. If you want to help your brand spread faster, make your domain easy to remember. Having a great website won't matter if no one can remember your domain name. - Ryan Shelley - Search Engine Land


Stick with .com

There are plenty of new domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog. We always recommend choosing a .com domain. While it can be tempting to come up with clever blog names using new extensions, a .com domain is still the most established and credible domain extension. Newer domain extensions like .ninja or .photography can be untrustworthy. Dot-com domains are also the most memorable. Many users, especially those who aren't as tech-savvy, will automatically type '.com' on the end of every domain without thinking about it. If your website is something like jane.photography, and your users accidentally type in jane.photography.com, they will end up on an error page on photography.com. It's smart to avoid that risk by sticking with .com. Not to mention, most smart phone keyboards automatically have a .com button. - wpbeginner


Check social networks

Before you register your desired domain name, it's always a good idea to check social networks for the same name. To keep your site name constant and to build your brand, you want a name that is readily available. For example: check facebook.com/yourdomain, twitter.com/yourdomain - and secure them as well. KnowEm is a great tool to use to see if certain names are already branded on social platforms. - Ogi Djuraskovic - FirstSiteGuide team


Avoid hyphens

Never create a domain name with hyphens. Hyphens can be a sign of spam domains, which you do not want to be associated with. You don't want to give the wrong impression to potential visitors. Hyphenated domains are also prone to typos. If you choose a domain name with hyphens because the domain you want is already taken, your users will end up at your competitor's site if they forget to type in the hyphens. - wpbeginner


Use broad keywords

Keywords in a domain name can help with the cognitive fluency biases, but also from an SEO perspective. Google has been biasing away from these exact match and partial match domains, but the anchor text you get from people linking to your domain can help. If you can get a keyword mention in your domain name that helps make it obvious what you're website is about, go for it. But if you're trying to secure a keyword rich or a keyword targeted domain, I would stay away from those in 2017. They don't carry the weight that they used to, and have negative associations (with users and search engines) that you should avoid. For example, I would not purchase a domain name like; RecipesForPasta.com or BuyPastaOnline.com. I would instead, go for something very broad like Gusto.com. Think about Amazon.com or Google.com, which clearly has no association with what it is. These are very well-branded, but don't have keyword richness to them. It's more of a creative association, just like 'gusto' means 'taste' in Italian. So I might be tempted to go in that direction instead. - Rand Fishkin - Moz


Consider Using Keywords

Keywords can help improve your SEO - but you need to tread carefully here. If you try to awkwardly stuff keywords into your domain, it comes across as generic (like we talked about before). If you do choose to use keywords, put the keywords at the beginning of your domain. That's where they'll be the most powerful for your ranking. You can find keywords with tools like Google Keyword Planner and Keywordtool.io. - ROBERT MENING - WebsiteSetup


The Right Domain Will Help You Get Found

Domain names impact your rank in search results. Search engines like Google try to determine what your website is about so they can list it in relevant searches. The domain is one of the first places they look for clues about your business. To help potential clients find you in searches, choose a domain name with keywords related to your business. For example, if you are a contractor, you might want to purchase a domain name like www.yournameconstruction.com - Wix


Always Go for the .com

Let me say this again: Wherever possible, always go for a .com domain. Exhibit A: This site. Technically speaking, the .com is just one of many domain name extensions (TLDs) that are available (more on TLDs and other components of a domain name here). Some of the other popular options include, .net, .org, .co, .edu, .biz, or even things such as .shop, or .blog. And while all those fancy TLDs are tempting, getting the classic .com is nearly always the right thing to do. Two reasons: People are more familiar with .com domains than with anything else; they will default to typing '.com' into the browser address bar, and are unlikely to remember your extension if it's too weird. Everyone will always assume a website is a .com. The .com TLD is used by ~47% of all websites, data says. Can they all be wrong? What all of this means is that if your perfect .com is taken, then perhaps you should either forget about that name entirely or try contacting the current owner to see if they're willing to sell the domain to you. Warning! This could be expensive. - Karol K - Winning WP


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