Tips for choosing domain name from experts

Set Your Domain to Auto-Renew

Generally, when you register your new domain name, you get to choose the registration period - the time span during which the registrar keeps the domain active on your behalf. Most commonly, everyone registers their domain names for either 12 or 24 months. After that initial period, your domain name needs to be renewed (for another X months). Otherwise, it becomes inactive. And then, after a short while, if you miss your window, the domain goes back to the pool of available domains, which means anyone will be able to register it. What usually happens - in case someone doesn't make it in time with renewing their domain - is that the domain gets snatched by a domain broker or someone similar. Basically, aged domains are valuable in the domain market, plus there's higher chance that the person who originally failed to renew the domain will want to buy it back at some point. - Karol K - Winning WP


Make it intuitive

A good domain name gives people a strong idea of what a website will be about. Being able to look at a domain name and say, 'Oh, they probably do this. This is probably what that company is up to.' is a big win. PastaPerfected.com for example is pretty obvious, intuitively about pasta, and anyone could figure that out. - Rand Fishkin - Moz


Don't fall for trends

Just because something is trending now, it doesn't mean it always will. Copying what someone else is doing can lead you down the wrong path. Stay away from odd spellings and lots of hyphens or numbers. Keep it simple, focused and easy to remember. - Ryan Shelley - Search Engine Land


Start with keywords

Before logging into to your favorite domain registrar, take some time to brainstorm a few ideas. It can be helpful to have three to five keywords in mind when doing this exercise. These words and phrases should clearly define what you do (or want to do). Mix and mash them together and see what looks right and makes sense. Don't force the process - just let it flow. For example, let's say you are starting a local bakery. Some terms you want to include would be your city, fresh bread, baked goods, bakery and so on. Here's a pro tip: Use prefixes and suffixes to help you create a good domain that grabs attention. For this example, you may end up with a domain like superfreshbread.com. - Ryan Shelley - Search Engine Land


Avoid numbers and hyphens

Numbers and hyphens are often misunderstood - people who hear your website address don't know if you're using a numeral (5) or it's spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe - Andrea Rowland - GoDaddy


Shorter is always better

As we've been saying, shorter is better. If you can't get your domain name down to one memorable word (almost impossible to come by these days), then consider adding one or maximum two more words. Combinations of two words work great for the memorable names like LifeHacker.com or GeekSquad.com. Also, don't use an acronym. People will never remember the letters unless it's a highly catchy name. - Ogi Djuraskovic - FirstSiteGuide team


Exact Match Domains (EMD)

An exact match domain is a web address that is identical to the word or phrase that a user entered into Google or another search engine. For example, if someones searched for 'Weather,' the EMD is 'www.weather.com.' - Wix


Be brandable

Your domain name is the face of your company-in the form of a URL. Therefore, you should make sure it actually sounds like a brand. So, how do you do that? With simplicity, novelty, and memorability. Avoid inserting hyphens, numbers, or anything else that makes it sound unnatural and complicated. A great example is Pepsi.com. That domain name is leagues beyond inferior options like 'Pepsi-cola.com' or 'Pepsi-2-drink.com'. - Denis Pinsky - Forbes


But all the good names are taken!

Be creative. It's very possible (and in many cases probable) that you'll come up with the perfect domain only to find it's already taken when you try to register it. Don't be afraid to go back to the drawing board. Try looking up similar words in the thesaurus. Ask others for ideas. Mix words up or around. Use a tagline, a nickname or a phrase you say all the time. - Amy Lynn Andrews


Use keywords

Keywords play an important role in a domain. By using keywords in your domain name, you tell the search engines what your website is about. Together with quality content and good user experience, keywords in your domain can help you rank higher in Google. It is very hard to find a good domain with your target keywords that's not already taken. You will need to be creative and combine your keywords with other words to make your domain stand out. - wpbeginner


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